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Our highly personal and unique form of coaching helps driven individuals fully utilise their time, effort and energy to achieve incredible mind and body transformations

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Limited spaces, send enquiry now so not to miss out!

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Rumour has it there’s a HUGE _swoleocloc




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100% Customer Satisfaction Rating On Facebook, Google & Our Own Website, Trusted By 100's Of People Who Use Our Service Worldwide...

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"Jake got Me In The Best Shape Of My Life, So Far I've Lost An Incredible 21kg!"

"The industry is full of false dreams and fads but when done correctly fitness can change your life, not only aesthetically but mentally as well. With Jake as my coach, I learned so much about how you can still enjoy your food as well as lose weight."

- Bradley Dodd, Contest Prep

- Izaak Thacker, Weight Loss Transformation

With multiple competition wins as a natural bodybuilder including the Arnold Classic Europe,

over 10 years of experience and well over 100+ client transformations, you can be assured you're in good hands.



You'll instantly receive direct access to Jake via WhatsApp who will be available every step of the way to answer your questions, keep you accountable and be there to support you throughout your journey.

Our Online Coaching Program includes absolutely everything you need to fully maximise your progress. Providing you with a fully personalised experience from start to finish, including your own unique progress tracker, training protocol and nutrition plan which will be updated each week following your check-in.

The online coaching service is constantly innovating and providing you with more tools, knowledge and overall value to ensure your progress never slows down. With new educational content being released each month via our online academy, you'll never stop learning, growing and progressing.

did you know...


I'll be totally honest with you...

If you are reading this, it's precisely what you need to start achieving results.

You are capable of so much more and you know it! You just need the right guidance like these guys...

Here's how we ensure you achieve results.

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✔ Implementation of proven systems. 

You don't need to be bombarded with more information; you need a clear, easy to follow and trusted method that is proven to work. We work with you directly, to personalise and then implement our proven systems into your lifestyle, allowing you to take complete control over your nutrition, training and recovery to guarantee efficient, visible, and long-lasting results. So, instead of spending months of your own valuable time trying to figure out what works and what doesn't, we take all the stress off your hands and provide you with instant steps that have so far successfully helped well over 100+ individuals to achieve life changing results.

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✔ We care about you and your results. 

Lots of big influencers, brands and coaches sell programs and similar services that are often cheap, generic and don't provide you with any real long term value. They showcase just a handful of results and hide from you the thousands of people who have been failed and let down by their low-quality cookie-cutter like services. The trust is, they simply don't care about you. However we do, and that's why we take you directly under our wing and personally show, teach and support you every step of the way whilst ensuring you get results we know you'll be more than satisfied with. We genuinely care about you, and helping you achieve your goals.

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✔ Hands-on coaching & direct daily support.

There are no other programs or forms of coaching available that provide you with as much direct support as ShapedbyJB Coaching. We work with you on a 1-2-1 basis and are available 24/7 to ensure the results you get reflect the work you put in. With unlimited direct access to your coach, 100's of educational videos and support from other members via our Private community group, you get a consistent level of accountability, support and motivation to keep on on track and progressing.

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✔ Everything is 100% personalised to you

We don't aim for average results, so we certainly don't provide you with an average service. Everything included with our online coaching is 100% bespoke and personalised specifically with you in mind, taking into account your individual goals, lifestyle requirements and needs. Find it difficult to fit everything in with your busy work schedule? don't worry, we've got it covered. We take into account your work hours, home-life and everything else in between, to create a program which you can implement instantly and enjoy seeing progress from the very first week. 

We do what we do

Because it WORKS so incredibly well.

The methods used are not just taken from books and labelled as 'science-based',  they have been tried, tested and proven to work by 100's of our clients over the years to produce outstanding results.

Learn, Experience And Understand.


We've packaged over 10 years of experience and 1000's of hours of education into an unbeatable coaching service which doesn't just help you achieve results but teaches you the processes, systems and secrets that have helped world-class athletes achieve outstanding results for years.


Progress Week After Week.

Making visibly clear progress every single week may seem like a complete dream at the moment. However, it's incredibly common for those working with us to see consistent progress week after week. We provide you with a fully personalised plan which is monitored and updated every week to ensure progress never stops but continuously moves forward.


Achieve Life-Changing Results.

Losing a small amount of body-fat or building a little muscle is great. However, we help those we work with achieve real life-changing results, that significantly impact their lives, change their perspective on what's actually possible and even provide them with scientifically backed knowledge and systems that could potentially even prolong their life.


You don't need to be knowledgeable, experienced or already in good shape,

you simply need to be willing to work hard and follow our guidance.